Connecting schools with families in China
China Marketing Agency
We’re not here to replace what works—we’re here to enhance it with scalable solutions that help you grow beyond what traditional methods alone can offer.
From Awareness to Enrollment:
Authentic Engagement in China
Recruiting agencies and in-person events have long been valuable tools for international enrollment. But today’s families research and decide online — before they ever speak to a recruiter or admissions officer.
Without a direct digital presence, your school’s story is told by others. Relying solely on third-party partners means your visibility and influence are shaped by external agendas — and vulnerable to market shifts.
“ISP Studio has truly surpassed our expectations across the board. Their exceptional customer service, deep market expertise, and outstanding design capabilities have made a significant impact.
From the initial account setup to daily operations—including content creation, engagement with prospective families and students, and their availability for any inquiries—I can confidently say they are an invaluable partner.”
Christine Sowers
TKA, Director of International Student Program
What We Do
ISP Studio helps you take proactive steps to safeguard your enrollment pipeline and deepen your reach into China. We work alongside your existing strategies — complementing your admissions efforts while keeping valued recruitment partnerships intact.
With bilingual content, culturally fluent messaging, and strategic use of platforms like WeChat, we help you tell your story authentically and effectively — so the right families find you and feel aligned from the start.
-
We craft tailored content plans and translate your school’s story into fluent, culturally relevant Chinese — ensuring clear, consistent messaging across platforms.
-
We produce bilingual, high-quality short videos optimized for WeChat Channels and other platforms to showcase your school’s community, values, and student experience.
-
We handle setup and optimization for key platforms — including WeChat Official Account, WeChat Channels, RedNote (Xiaohongshu), and WeCom — giving your school a professional, credible presence where families are most active and searching.
-
We monitor engagement and provide regular reports with actionable insights to help you understand your digital impact and refine your strategy over time.
-
We support your team in communicating with clarity, warmth, and trust — helping turn interest into meaningful conversations with prospective families.
"We’ve had a fantastic experience working with James as our WeChat account manager. He is highly knowledgeable in digital marketing and understands how to reach and engage Chinese families.
His videos are always creative, professional, and tailored to our audience, consistently driving high engagement. He collaborates closely with us to finalize content that perfectly aligns with our goals. On top of his expertise, he’s friendly, responsive, and a pleasure to work with."
Gay Bennett
International Program Director
Linfield Christian School